PG Logo
  • Business Insider
  • Kotaku
  • Lifehacker
  • Openair Cinemas
  • Pedestrian.TV
Logo The News Of Tomorrow, Today
Subscribe
  • Reviews
    • Camera
    • Car
    • Entertainment
    • Gadgets & Smart Home
    • Gaming
    • Laptop & Tablet
    • PC & Peripheral
    • Smartphone
    • Smartwatch and Fitness Tracker
    • View All Reviews
  • Smart Home & Gadgets
  • Mobile
  • Cars
  • Online
  • Science & Health
  • Cameras
  • Computing
  • Gaming
  • Entertainment
  • Reviews
    • Camera
    • Car
    • Entertainment
    • Gadgets & Smart Home
    • Gaming
    • Laptop & Tablet
    • PC & Peripheral
    • Smartphone
    • Smartwatch and Fitness Tracker
    • View All Reviews
  • Smart Home & Gadgets
  • Mobile
  • Cars
  • Online
  • Science & Health
  • Cameras
  • Computing
  • Gaming
  • Entertainment

Want Gizmodo's email newsletter?

Follow us, subscribe and get in touch

  • Contact Gizmodo Australia
  • Facebook
  • Twitter
  • Instagram
  • Youtube
  • RSS

Recent Posts

Researchers Turn Up the Horror With a Mask That Simulates Suffocation in Virtual Reality
Researchers Turn Up the Horror With a Mask That Simulates Suffocation...
Jurassic Park 3 Is Way Better Than You Remember
I can't believe I'm going to say it: I like Jurassic Park III. (Image: Universal Pictures)
Jurassic Park 3 Is Way Better Than You Remember
Twitter Shareholders Sue to Keep Musk From Tanking Twitter Deal
Photo: Dimitrios Kambouris, Getty Images
Twitter Shareholders Sue to Keep Musk From Tanking Twitter Deal
Alex Jones Gets $US5 ($7) Million Crypto Gift After Losing Sandy Hook Defamation Suits
Photo: Elijah Nouvelage, Getty Images
Alex Jones Gets $US5 ($7) Million Crypto Gift After Losing Sandy...
Please Watch The Owl House Now Instead of Realising Its Greatness After It Ends
Image: Disney Animation
Please Watch The Owl House Now Instead of Realising Its Greatness...

Deals

Today’s Best Australian Tech Deals
Screenshot: Nintendo

Today’s Best Australian Tech Deals

The 10 Best Tech Deals From eBay’s Huge Weekend Sale
Image: Google
The 10 Best Tech Deals From eBay’s Huge Weekend Sale
Click Frenzy 2022: Last Chance to Suck up a Steal With These Dyson Vacuum Cleaner Deals
Image: Dyson
Click Frenzy 2022: Last Chance to Suck up a Steal With...
All the Best Gaming Deals You Can Still Grab During Click Frenzy Mayhem 2022
Image: iStock/Wachiwit
All the Best Gaming Deals You Can Still Grab During Click...
The Top Tech Deals Still Available From Click Frenzy Mayhem 2022
Image: iStock/Bet_Noire
The Top Tech Deals Still Available From Click Frenzy Mayhem 2022

Sponsored Articles

Can A New Logo And Redesign Make Bing Any More Popular?

Share

Jamie Condliffe

Published 9 years ago: September 18, 2013 at 9:00 am -
Filed to:bing
designlogomicrosoftredesignsearch
Can A New Logo And Redesign Make Bing Any More Popular?

Out with curly and blue; in with angular and gold. Microsoft’s Bing search engine has just received a major redesign which it’s hoped will reinvigorate the service — but is it really enough?

The new logo uses the same colour as one of the Windows quadrants, a stylised “b”, and a sharp Segoe font for the rest of the name — a more modern look than the rather flabby, curly offering of old. Speaking to The Verge, Microsoft’s design lead Lawrence Ripsher explained that “the logo, obviously, is a big deal for us, a lot more angular and fresh and sharper than we’ve used in the past.”

Elsewhere, the design of the entire search engine has been given an overhaul, too, to make it more user friendly. So, Page Zero provides some search results before you’ve finished typing your entire query, while Pole Position highlights specific results right at the top of your search. In fairness, the changes are fairly subtle, but apparently Microsoft plans to roll out more radical results layouts soon, too.

It’s doubtful that any of this is enough to tempt most users away from Google — but Microsoft seems keen to create a search engine which doesn’t involve buying in to an entire ecosystem. “Our approach at Bing has been, for a long time, to not necessarily build our own social network, to not build our own video channel, to not build all these things that we want to work with,” explains Stefan Weitz, Microsoft’s director of Search, to Verge. “We partner.” It must sure be hoping that partnering pays off. [Bing via The Verge]

More From Gizmodo Australia

  • How To Find Out Where an Image Came From Using Online Tools
  • Six Reasons It’s Worth Being Cautious About Windows 10
  • Six Things We’re Looking Forward To In Windows 10
  • Report: Microsoft Is Banning Google As A Default Search On New Lumias
Share this Story
Get our Newsletter Subscribe
There are no more articles to be viewed

© 2007 - 2022 Pedestrian Group

  • About
  • Advertise
  • Contact
  • Privacy Policy
  • Terms of Use

Haven't registered? Sign up here
Lost your password? Click here to reset

Back to Login? Click here

Email newsletters will contain a brief summary of our top stories, plus details of competitions and reader events.

Back to Login? Click here

Subscribe to our newsletter!

Now you can get the top stories from Gizmodo delivered to your inbox. Enter your email below.

By subscribing you agree to our Terms of Use and Privacy Policy.