This week the city of Los Angeles sent a cease-and-desist letter to ride-sharing app companies Uber, Lyft and Sidecar. The city claims (quite correctly) that these services are "rogue taxis" that are "bypassing all safety regulations created to protect riders and drivers".
But this isn't the first time that this town has gone after the unregulated four-wheeled menace. This crackdown on unlicensed taxis in the City of Angels is nearly identical to a battle that raged a century ago -- without all the iPhones and whatnot, of course.
In 1914, an idea emerged in Los Angeles that would rapidly sweep the city in just a few short months: the jitney. Jitney was slang for "nickel" and for that low, low price (about $1.10 adjusted for inflation) you could catch a ride with a friendly Angeleno driver who would take you wherever you needed to go.
The very first known jitney driver took to the LA streets in the summer of 1914, and by 1915 there were about 700 jitney cars carrying 150,000 people per day around the city. But this disruption of the transportation industry didn't just stay contained to Los Angeles. The idea quickly swept the country, with jitney cars and buses popping up all around major cities in the US.
Needless to say, the established transportation companies (mainly in the form of railcars and trolleys) were not too happy about these wheel-bound disruptors. It took a few years, but thanks to a crackdown by the mayor, the jitney cars were pretty much non-existent in LA by 1918. Nationally, the jitney's numbers had been cut back by 90 per cent that same year.
It's still too soon to tell if ride-sharing apps like Uber, Lyft and Sidecar will meet the same fate as the jitney. But as we learn time and again, there's nothing new in Hollywood.
You can read my entire story on the rise and fall of the jitney at Pacific Standard.
Picture: Jitney vehicle circa 1910-15, Library of Congress