Private Jet Catalogue Actually Flies: This Is How You Sell Luxury

When you’re dealing with clients who will potentially be spending millions of dollars on your product, it doesn’t hurt to splurge a little on your promotional items. After all, you’ve got to spend money to make money, so the brochure for Embraer’s new Lineage 1000 private jet was designed to fly just like the aircraft itself — or float, at least.

The brochure, which looks more like a lavish coffee table book, features a magnet embedded in its back cover that repels it a few inches above an included electromagnetic base. Sent to just a select few of Embraer’s more lucrative clients, the brochure’s cover also features a 3D relief of the jet, to help further sell the aircraft and the idea that the company will go above and beyond for its customers. [YouTube via Taxi]