While Spotify is a powerhouse for streaming music, its social elements for sharing what you find have always been rather underpowered. But now it has launched a new Discover news feed, which promises to give you a constant supply of new music.
Leveraging data from its 30 million monthly users, the new Discover service — currently available on the web app, and soon to appear on mobile and desktop app versions — aims to provide new content suggestions. By evaluating a truck load of data, from what you've listened to friends you've followed, the news feed will suggest artists, playlists and songs you might enjoy. It will also bring in content from partners: concerts from Songkick, reviews from Pitchfork, that kind of thing.
It's a shame the service took so long to arrive — blame internal Spotify development delays — but the service promises to really help us all discover new tunes. It already seems to be working well for this writer, and you should already be able to try the service out on the web app. Note that the service is still in beta — so if you think its suggestions suck, they should at least improve over time. [Spotify via The Verge]