Ever wondered where Nitto's legendary bike parts are born? This short documentary by SimWorks, a bicycle retail shop, gives us a glimpse inside the company's manufacturing facility in Japan.
Nitto has been the leader in bicycle components, both in terms of style and quality, for almost a century. The piece is narrated by Nitto's President, Akira Yoshikawa, as he explains the manufacturing industry in Japan and why Nitto has never ventured into carbon fibre bikes.
It's all intercut with a healthy dose of factory machine porn. Nitto parts find their way onto your bike one way or another if you ride long enough, so pay attention, cause you're about to find out where good bicycles come from. [SimWorks via ProllyIsNotProbably]