Reports from both Fortune and The Guardian indicate that Google is planning to start a subscription music service like Spotify soon. But the craziest little nugget buried in the reports: YouTube might be getting an ad-free option. Imagine no more Vevo ads. Hello, holy grail.
Fortune seems convinced that YouTube — and not the Google Music storage locker — will be the home of the purported forthcoming music service. A subscription to the streaming music would come with the added benefit of ad-free YouTube. We don't know exactly what shape a future service would take, but YouTube, which is owned by Google, did confirm that it's looking into subscriptions as a source of revenue.