We've all spent a lifetime staring at TVs a couple of metres away, so it makes sense that man lacks the requisite strength to hold a tablet for prolonged viewing sessions. Resorting to a stand is nothing to be ashamed of, particularly if it has the graceful curves of the sne.
Each stand is hand-made from Baltic Birch plywood. In the landscape orientation, it holds your iPad at a comfortable 40-degree angle without hindering access to any of its buttons. There are no product shots of it being used in a portrait orientation, but, presumably, it's not impossible -- just not ideal.
Only 2000 of the snes are being produced, which helps explain the $US90 price tag for what is essentially a warped piece of wood.