Jony Ive Chats Lunchbox Design On Kids' TV Show

Jony Ive is the guy who probably designed the computer you're reading this on. And here he is on Blue Peter, a beloved British children's TV show, talking lunchbox redesigns. Awwwww.

Three delightful kids presented Ive with their own original designs for a new lunch container — which Ive says you shouldn't actually call a box at all, because that name puts some limitations on the thing. The moment is adorable.

Jony Ive watched the show as a kid, and the clip reminds you that he's an actual person and a father, and not just an Apple robot who thinks up smartphone designs. And all the while it reinforces the maxim that good design is very simple. [Quartz]

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