Polaroid SX-70 Promo Video Will Make You Fall For Eames All Over Again

Polaroid SX-70 Promo Video Will Make You Fall For Eames All Over Again
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Best known for their iconic lounge chair that’s still in production 57 years after it was introduced, Charles and Ray Eames were actually masters of design across many fields. In 1972, Polaroid asked them to produce a promotional video for its now iconic SX-70 instant camera, and what they created was nothing short of magical.

Even though it’s actually just a long commercial for the camera, the gorgeous video somehow gives you a greater appreciation for the Eames’s work, and for photography in general. In fact, were the couple still alive today, they could probably work their magic and create a promo video making the sports world love even Manti Te’o again.

[Eames House Timeline via Signal vs. Noise]