Another Reason Why Lego Is Awesome

This kid is Luka Apps, a seven-year-old kid from the UK. Luka got some money this Christmas, which he decided to spend in a shiny Lego Ninjago Ultra Sonic Raider set. Unfortunately, Luka lost one of his new favourite Lego minifigs on a shopping trip with his dad, which made him very sad. But instead of assuming his loss, he wrote to Lego headquarters.


My name is Luka Apps and I am seven years old.

With all my money I got for Christmas I bought the Ninjago kit of the Ultrasonic Raider. The number is 9449. It is really good.

My Daddy just took me to Sainsburys and told me to leave the people at home but I took them and I lost Jay ZX at the shop as it fell out of my coat.

I am really upset I have lost him. Daddy said to send you a email to see if you will send me another one.

I promise I won't take him to the shop again if you can.


Soon, he received a new minifig in the mail, along this letter from Lego:


I told Sensei Wu that losing your Jay minifigure was purely an accident and that you would never ever ever let it happen ever again.

He told me to tell you, "Luka, your father seems like a very wise man. You must always protect your Ninjago minifigures like the dragons protect the Weapons of Spinjitzu!"

Sensei Wu also told me it was OK if I sent you a new Jay and told me it would be OK if I included something extra for you because anyone that saves their Christmas money to buy the Ultrasonic Raider must be a really big Ninjago fan.

So, I hope you enjoy your Jay minifigure with all his weapons. You will actually have the only Jay minifigure that combines 3 different Jays into one! I am also going to send you a bad guy for him to fight!

Just remember, what Sensei Wu said: keep your minifigures protected like the Weapons of Spinjitzu! And of course, always listen to your dad.

And that, my friends, is just another reason that makes Lego awesome. Having been there and knowing some of the people who work there, I can tell you that they truly believe in what they do and, besides being a business, they must be one of the very few companies in the world that not only truly believe in "Don't Do Evil" but also in "Do good". [Adweek -- Thanks Julia Alvidrez!]


    Only the best is good enough

    As true today as it ever was.

    Terrific, what a great example of a company targeted at children's (Sorry fella's) products, for their PR to actually jump down to the child's level and communicate to him with that much respect is amazing.

      Absolutely, I love the fact that they recognise the kids as their true customers, and understand the emotional attachment aspect of their product enough to follow through with customer service that reflects their true dedication.

    its a nice story, but doesn't make up for regional pricing.

    Great to see a company go the extra mile for kids.

    way to go Lego, brilliant work & you put a smile on my office face, well done..

    I had a similar experience with Lego; my son has a Lego watch and the clip for the band broke. I wrote to them to purchase a replacement piece.He had had it for some time so I asumed there would be no warranty. I also asked if I could buy some other pieces separately (different coloured pices for the band). The reply letter wasvery nice busines style and they replaced the broken part and sent the extra coloured pieces free of charge.

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