California law states that companies have to have their privacy policies posted "conspicuously". Delta's app just doesn't have one, and it's facing up to a $US2500 fine for each download. It claims the app has been downloaded by millions of users from both the iOS App Store and Google Play. A shame really since it's a great travel app.
The final penalty will be nowhere near the maximum, but some basic maths spits out a $US5 billion fine at the full $US2500 for two million users. Delta reported a net income of $US854 million last year, on gross revenue of $US35.12 billion.
Here's the complaint, direct from California's release yesterday:
The California's OPP Act is a wonderful acronym and enforced by the California DOJ's Privacy Enforcement and Protection Unit. We'll let you know if California actually sues a major airline out of existence (it won't), but for now, go download the app and make Delta's executives' hair fall out. [CA.gov via ComputerWorld]