Essentially a subscription service for children, the service lets you tell Amazon your offspring’s gender and age, and then a custom library of books, movies, apps and games is conjured. There’s content here from Disney, Nickeloden, PBS, Marvel and plenty more, but only if you’re in the US of course.
The concept is the reverse of what’s currently in place, where content has to be white-listed: instead, you can just provide a child with an entire library, all of which you know is safe for consumption. Combine it with the time limits you can set on Amazon’s tablets, and it makes for an extremely tempting child entertainment solution.
The service is available on all the new Kindle Fire HD models in the US, and this year’s Kindle Fire (the first-gen Fire misses out). For prime customers it costs $US3 a month per kid, while $US7 gets you subscriptions for as many kids as you have. Those prices rise to $US5 and $US10 respectively if you’re not a Prime customers.
Goddamn Amazon. Bring it here!