Catalogues might work well for IKEA, but as a way to advertise a modern upscale furniture store, they're a little low-brow. A brilliantly designed business card that transforms into a miniature version of the furniture you sell? That's pure genius.
This card was designed for a London-based shop called Bentply known for its curvy pieces. And was created by designer Richard C. Evans who hopefully has a clever card of his own. (Probably something that transforms into a 3D model of his incredibly creative brain.)