Watch Apple’s Official iPhone 5 Video

Watch Apple’s Official iPhone 5 Video


It’s got some interesting details about the phone — a lot of which we’ve covered — and some insight into the rigorous design and manufacturing process. For example, high-powered cameras are used to take photos of each phone, and the photos are analysed to determine one of 725 different possible cuts.

Plus, it’s a chance to hear Sir Jony Ive say al-oo-min-ee-um, which is worth the cost of admission all on its own.