Wi-Fi Ready... Not! Sony, Samsung And LG Get Wrist Slapping From ACCC

The Australian Competition and Consumer Commission yesterday announced that five TV manufacturers -- Samsung, Sharp, LG, Sony and Panasonic -- had failed to make clear in their advertising the need for a separate adaptor to use the Wi-Fi features on TVs boasting the "Wi-Fi Ready" branding. As a result, the companies must now remove the branding, or make it clear that an extra purchase is necessary.

According to the ACCC, any manufacturer that uses the phrases "Wi-Fi Ready" or "Wireless LAN Ready" on their promotional material must make sure it's "accompanied by prominent statements" pointing out the need for a USB dongle or adaptor to utilise the feature.

The ACCC begin its investigation after a consumer complained of buying a "Wi-Fi Ready" TV, only to be greeted once home by an on-screen message asking for an adaptor. It wouldn't be so bad a problem if the adaptor only cost a couple of bucks, but according to the ACCC, prices of $100 or more are not uncommon.

It wasn't long ago Apple ran afoul of the ACCC after it started selling the new, "4G"-capable iPad in Australia. Apple was forced to remove the 4G branding and pay a $2+ million fine. I guess the likes of Sony and LG got off easy this time.

[ACCC, via SMH]

Image: Wi-Fi Alliance



    About time, when I used to work at David Jones, I had to tell every customer that they have to buy a WiFi dongle for it to work.

    What are these companies thinking? It's clearly NOT wifi ready. I have a new car you might like to buy. Its road ready, but the wheels will cost you $100 bucks each. Give me a break, fine them for being so stupidly arrogant.

    Remember a few years ago when all the TVs were digital ready. Ffs accc a little consistency.

    Pity the ACCC isn't so gung-ho on the prices for IT and electronic goods.

    heh the ACCC is part of the reason for the Electronic goods prices. I mean a statutory warranty that is so vague is just plain stupid which makes it much harder for prices to be competitive

      So you want a half price item that fails in a month, or does not work out of the box, with no recourse? Get real.

    Even if they did get a fine they would have already made more than the fine would have been with the money in the bank making them interest. The fact that they all did it would mean that no one company would have taken the flack for it.
    "ask for forgiveness never for permission" is very much a business model.

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