Tim Cook's Blisteringly Cheerful Memo To Apple Employees About Patent Victory

The verdict in the Apple vs Samsung case may mean that over a billion dollars will be headed Apples way out of Samsung's pocket, it was also a moral victory, at least to Tim Cook. Shortly after the verdict -- squarely in Apple's favor -- was announced, Cook sent out a memo, congratulating those at Apple for their work, and celebrating the company's win.

From 9to5Mac:

Today was an important day for Apple and for innovators everywhere.

Many of you have been closely following the trial against Samsung in San Jose for the past few weeks. We chose legal action very reluctantly and only after repeatedly asking Samsung to stop copying our work. For us this lawsuit has always been about something much more important than patents or money. It's about values. We value originality and innovation and pour our lives into making the best products on earth. And we do this to delight our customers, not for competitors to flagrantly copy.

We owe a debt of gratitude to the jury who invested their time in listening to our story. We were thrilled to finally have the opportunity to tell it. The mountain of evidence presented during the trial showed that Samsung's copying went far deeper than we knew.

The jury has now spoken. We applaud them for finding Samsung's behaviour willful and for sending a loud and clear message that stealing isn't right.

I am very proud of the work that each of you do.

Today, values have won and I hope the whole world listens.


Samsung, of course, has taken a different tack, saying the ruling "should not be viewed as a win for Apple, but as a loss for the American consumer." It pretty much goes without saying, but they are going to appeal the hell out of this. That said, if you just had a jury of your peers say someone owed you over a billion dollars, you'd probably go ahead and call that a complete and total victory too. [9to5Mac]



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      Samsung should ask the questions, who first positioned the earpiece to the top of a phone and who positioned the mic at the bottom, hell the iphone keypad layouts are the same as any phone on the planet and i'm sure it has bluetooth, wifi etc ect.....
      Apple will need the money to pay for the patents they currently use but didn't invent.

    This may come back to bite Apple (pun intended) in a big way and they may well rue the day they set these wheels in motion.

      Wise words. Or, of course, they may not

    "Today was an important day for Apple and for innovators everywhere"
    You HAVE to be kidding me right. This is an assumption that Apple is an innovator.... NAH.
    Samsung received 3.8b from them for components, as someone tweeted earlier '... this is like a Groupon discount'.

      Lol wow, agree or disagree with the ruling, but implying Apple doesn't innovate? You have to be kidding yourself.
      Blind Apple haters amuse me more than the fanboys do.

        Yeah Apple innovates. They round the corners on rectangles are other equally watershed design moments.

        oh wow, you actually think Apple DO innovate?
        Blind Apple fanboys amuse me more than the haters do.

          Blind people are blind, never ceases to amaze me.

          So you're saying the iPod, iPad and iPhone did nothing to the tech world?

            No they didn't, tablets and touch devices have been around long before apple entered the market. The only thing Apple did was make the smartphone dumb so that any idiot can work it.

              ^^ That. I dont favour iOS over Android, or Apple over Samsung or vice versa, but seriously, my old Nokia had icons in a grid format long ago, and most of them had the telephone as a symbol to call, an envelope for messages, etc etc. All Apple did was put them in a square with rounded corners with colour and shine, and thats it. Icons have been used for ages, most of them are still the same and were the same before the iPhone came along. Touch screen PDA's were around for ages, most of them using a grid format with icons as well. What the hell is the big deal over these icons, and bouncing edges of screens that would make this a worthy legal battle is beyond me. No customer knows before they purchase an iPhone or a Galaxy S that it will or wont have bouncing edges etc etc. Stupid pointless legal battle. Apple dont innovate. A good question to ask them is where they got the idea for a pull down notification bar? Im quite sure Android had this before iOS and that other OS's had this before Android. I would love a company to take Apple to court for that.

              Yes., thats exactly right, and that is a wonderful thing. Thunder you might like technology, and you might understand how it works, but that makes you a very,very, very rare person. Enjoy your scarcity. You guys are like a bunch of mechanics whinging that people who buy Toyota Corolla's don't even know how to adjust the spring dampening on the rocker arms of their variable valve timing systems.

                No, we just don't like hearing the toyota corolla is the best car in history and it actually invented all other cars with it's innovation.

            To tech innovation? No. To the tech design and marketing world? Unequivocally yes.

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                Oh c'mon :P Chris is totally being moronic, subjective opinion of course...but don't tell me you don't agree Gizmodo, would YOU say that Apple has not contributed to Technology Innovation?

            They didn't bring anything new to the market. They only advertised it better.

              Edison didn't invent the lightbulb. He worked out how to sell it.

          hey lets give it to apple they made tech accessable. they didnt make anything new just made it people friendly. every component or idea from the ipod, ipad, and iphone existed before and devices had tried to make an impact with those technologies but apple cleverly put their products into the right market at the right moments. thats excelent buisness and engaging user freindly design....thats not innovative design.

            Rubbish. The ipod was the biggest joke out there. I bought a 40gb iriver when the iPod was just taking off, and its best option was 20gb. Now, not only did they flog the "i" moniker, but that wheel was retarded. My iriver with its conventional play, skip and volume buttons was twice as easy to use. The interface was smarter, it had ebook reading capability, and with a firmware update it even played mpegs. And that was only included in iPods 2 generations later.

            The only thing Apple did right was market the crap out of their inferior product, make it trendy, and have all the sheep need to buy what their friends were using.

        I think Samsung manufacturers chips according to Apples design.

          No, Samsung manufactures the chips. Apple includes them in its designs. Samsung don't create chips based on plans given to them by apple, they make them based on plans made by Samsung.

    So basicallywhat is is saying is that they are not interesting in licensing the patents or making money from patents, they just want Samsung to stop competing ("copying") and that is wheere they have won.

    Pretty clear that Samsung did use Apple features as the basis of their own features as any company does to compete with their competitors in all industries, and from how Apple refused to negotiate settlement with the patents and even this case shows they are not interested in licensing the patents, just to stop the "copying" (which really means competing). It is quite normal to copy competitors as long as you license it, except in the case Apple refused to license which is not fair at all.

    Tim Cook must be kidding when he speaks of innovation, this may well stifle innovation (Unless you are and Apple junkie). Beyond that - I wonder how may retailers will loose market share or customers because they don't or can't sell Apple products. How many sales people will lose jobs. How many consumers will get stung because of the Apple market monopoly.

    Apple may be better off - I doubt that the majority will be though.

    I always thought that there was a public interest element to copyright and patent law . Seems here that that has gone by the board.

    I own an Ipad given to me by the college as a part of my Business course. Funny thing is the college uses Microsoft PC's in the classes, and the Ipads are largely irrelevant - as they are useless for almost everything except the odd email and some PDF files - which inevitably have to go by way of Dropbox to the computers so they become useful. In short the Ipad is useless and is only good as a selling tool trying to get new suckers into the college.

    Tim Cook does say something I think is true - it does show Apples values - It is those values which lead me to dislike Apple so much. Mediocre products, Manipulation of Customers, Retailers, Competition, and a general disdain of anything not Apple. With the attitude of the likes of Mr Jobs, I am just glad he was never a leader of a nation, only a company .

    It also says a lot about the patent system and the current legal system.

    Now where is my 7 wheeled car - I don't want to get sued!! - Smile only kidding!!

    If you work at Apple or any other major US IT corporation you don't actually get out much. So the bs view the CEO paints is the only view you even know about. They make you feel good about spending all your waking time, during the best years of your life, chained to a computer. MS used to be considered evil but that mantle has long since passed to Apple.

    Most everything you anti-apple people like in modern computing and smart phones was invented by Apple. They are the leading innovators in the world of technology. At last the courts have confirmed what unbiased people could always appreciate. Apple have not become the company they are today from copying others but by innovating. Good on them. Pb

    You have to wonder how much apple is going to lose in sales because of this. Not in the US of course because of the US mentality of sue anyone who farts next to you, but in the rest of the world where this mentality is not the norm. I can guarantee that the sales figures they post after this will be primarily US based so as not to reflect a bad result in the public eye.

      Most people are unaware that there was even a patent dispute, and will continue to choose the device that works for them. most people don't choose sides they choose the device that suits their needs.

      On the contrary, I think you will find most consumer could not care less about the legal ongoings of these companies. More so, of those that do care time and time again when people claim to be against the company for some moral reason, they still end up buying the product anyway.

      I doubt this will have much of a real world impact at all to be honest.

      Haha Steve the other 99.999999% of the world that doesn't go on internet forums and call each other 'haters' or 'fanboys' doesn't give a rat's about this.

        I don't believe I have ever called anybody a hater or a fanboy, but despite your rather immature way of putting it you are sadly probably correct.

          Oh yeah you didn't use those terms, just summing the general gizmodo keyboard warrior type - and no its no sad, its wonderful that the rest of the world is now using technology, and technology is being made for them, not for people that like it for its own sake (like us here that read this website!)

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    Apple, innovators... pfft yeah right.

    I love this little story: https://plus.google.com/u/0/114476892281222708332/posts/246srfbqg6G

      Thanks for the link ogre!
      That's a well written and very amusing little anecdote.
      I don't believe a word of it, but as a morality tale, it serves its purpose well.

    For all the "copying", I still don't see a small, locked down phone, where different apps can't be used to easily manipulate the same files that is priced somewhere in the region of too much and what the hell.

    Maybe I'm just not with the times.

    'for Apple and for innovators everywhere', bullshit, for Apple and their pride only.

    Apple create. Regardless if they innovate or not. Many of these comment reek of "sore loosers". They are "consumer experts". They don't do "open systems". It is a business model which has brought them great success. I have spent time reviewing most of the available media on this case. And I have to agree with the jury. That's why they have patents. The iPhone did change the phone landscape. So did the iPad. You don't have to like the facts. Live with it and move on into your galaxy....

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    It's interesting that narcissists still need validation as to whether they've chosen the right product for themselves, or not.

      You do realise you're the odd ones out now? The ones that really care about why you have what computer or phone you have?

    Sure, Apple make great hardware, cannot complain about that. However their OS though hasn't seen innovation in years. I recently sold my Macbook and iPad in favour of a PC and Android tab, and I have to say Android is just better. It wasn't too good in the beginning but they improved, vastly, much unlike iOS.

      Apple don't make any hardware. They buy components from manufacturers and then pays another party to put them together. Samsung makse most of the hardware.

    *grabs popcorn*

    They gave he market a one stop shop , but the true individuals will get board of it because we as humans don't want to be caged ..... I know I don't.
    Say what you want but apple is holding on that's obvious .

    Its cost Samsung $1b to create very valuable patent precidents. This may come up or down on appeal but at the end of the day Samsung has done the entire industry a favour by locking down the rules. Patent laws are so vague and they needed a court to properly define them.

    I really don't think an American jury is in any position to decide these things, or even a US Judge - their potential bias should be clear to all.

    *Flips table* Apple doesn't deserve a cent
    I still find it awful that Samsung has to sell their stuff to Apple for Business when Apple just throws it back in their face when there's plenty of other companies out there making similar products without the need for being sued..

    "We chose legal action very reluctantly"


    So which company came up with the terms "locking" and "unlocking" your phone? Obviously they need to file a lawsuit against every other mobile phone company immediately.

    It's interesting how Apple are meant to be the inovator but require Samsung to actualy make the components. With out companies like Samsung would the Apple products reach the consumer?

    all i have to say about this is... If it were my company, no matter what type of company, if there were other companies that stole my ideas, I'd be doing the same thing.
    ...yes that sentence sucks, but you get the idea.
    It would be a totally different attitude for commenters if it weren't Apple vs Samsung.

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