A new report from Nielsen on music consumption habits is packed with loads of surprises about the young, future super consumers of the world. In the last year, 50 per cent of teenagers actually bothered to buy a CD. Who knew? But the more significant news is that 64-percent of teens listen to music on YouTube.
It’s important to note that these teens aren’t looking for new music on YouTube — the video streaming site accounts for only seven per cent of music discovery. That means that all of those teens are using YouTube to pull up songs they already know like a simple, on-demand music service they don’t have to pay for. Who needs BitTorrent when everything’s so easy to find on YouTube?