IMDB has an updated app out today, which is cool and fine, but one peculiar addition is the ability to check in and share whatever movie or TV show you're watching. OK, Foursquare, Facebook and Yelp were fine, but at what point does the whole check-in trend become overkill?
Does every special interest site need a social networking aspect? Maybe it's just me, but this seems dumb. What do you think about all this?