Which one of you rascals just bought Digg? The social news website, clearly in need of some new cushions for the company cafeteria, just sold itself for just half a million dollars. In 2008, it turned down two hundred million.
Digg once carried the massive internet clout of Reddit, making or breaking (literally) entire websites with its gigantic traffic tsunamis. The Wall Street Journal reports that New York technology development firm Betaworks made the purchase and "intends to fold Digg into News.me Inc. a digital media startup that Betaworks launched in April 2011". Considering nobody knows what the hell News.me is, this is goodbye for Digg. Bye, Digg! You'll long remind us of the late 2000s, when Rihanna first captured our hearts and you were worth actual money. [WSJ]