Spotify Finally Makes Its Australian Debut

Spotify Finally Makes Its Australian Debut


After months of promises, Spotify Australia has launched with an aggressive pricing strategy and something of a focus on Australian music. How does it compare to the existing music streaming services?

It had been tipped to launch some months ago, and then delayed, then tipped again — I’m still waiting to get the full explanation for that one — but Spotify’s launched this morning, so if you’d previously signed up for information on the music streaming service, you should have a shiny email sitting in your inbox right now.

Spotify’s pricing comes in three tiers; where most services have what essentially boils down to a two-tiered approach (typically desktop only and mobile), Spotify Australia’s hook is that it also offers a free, ad-supported service.



Service Basic Price/Month   Premium Price/Month
Spotify
$6.99
 
$11.99
Rdio
$8.90
 
$12.90
JB HiFi NOW
$6.67 (12 month)
 
$10
Sony Music Unlimited
$4.99
 
$12.99
Deezer
$7.49
 
$14.99
Rara
$7.99
 
$12.99
Zune Music Pass
$11.99

As with all of these services, whether or not there’s “value” in them depends on your musical tastes and how much of your favourite artists or genres are available. Spotify’s release states that it’s offering “more than 16 million tracks”, which should give it a reasonably broad skew.