Apple Store Quietly Drops 4G Branding From The New iPad... Almost Everywhere

After promising to purge any mention of the 4G capabilities of the new iPad from its Australian marketing, it looks like Apple has come through. But rather than surgically make the change to just the Oz Apple Store, the company has taken a machete to all its major online fronts, lopping 4G from the US, UK, New Zealand, Canada, and Hong Kong stores, among many others.

9to5Mac noticed the change on May 9 and you can see for yourself on the US Apple Store and the Australian Apple Store. Not all stores are affected, but any of the ones you're likely to care about have had their promotional text adjusted.

As 9to5Mac points out, the "compatible with current Australian 4G LTE networks" statement has been there awhile, but the name adjustment is recent. It's also surprising that Apple has applied the alteration so broadly. Perhaps it just wants to save itself the trouble of more potential legal heat from watchdogs in other countries.

[Apple Store, via 9to5Mac]



    I derive quiet satisfaction.

    Saves us specialists a whole lot of heartache, but they really shouldn't have used it in the first place.

    I'm sorry, but extreme pigheadedness is a trait only Apple knows how to push that hard. Thank goodness sanity prevailed- or at least time off for some of their lower skilled lawyers made them reconsider (their better paid ones are still out their, neutering all possible innovations they "thought" of first)

      Seven: Ouch.... harsh!

        Lol. I'm just so sick of corporate greed. Apple is the worst but not the only. I don't hate Apple products like I used to; hell without the iPhone, we'd probably still be bickering who's Nokia can give us *awed intake of breath* wireless internet access!! But they just need to stop this sort of $%^T and get on with making innovative products.

Join the discussion!

Trending Stories Right Now