When the Red Design Group was hired by Sweet Enough to design the interior of its first retail store, it ran with the idea of a “kid in a candy store”. In fact, it actually looks like they hired a group of pre-schoolers to sketch the blueprints with crayons.
The use of hand-drawn artwork on the interior’s bright white surfaces gives the entire store a remarkably playful look. And the cartoonish lines and thick black strokes on the edges of all the furniture almost makes The Candy Store look like one of Simon’s chalk drawings come to life. Now if only they’d taken the time to consider how quickly those gleaming white surfaces won’t stay so pristine when subjected to thousands of sticky fingers passing through all day. [The Candy Room via Red Design Group via PSFK]
