Intel Sees The Ultrabook Market As A Shootout

Advertising can be weird -- but weird doesn't have to mean either good or bad. I still can't decide where Intel's "Desperado" ad for Ultrabooks sits on the spectrum. It's part of a campaign that'll use the motifs of classic film genres to show off why you might want an ultrabook. Was I the only one who was waiting for Biff Tannen to walk into shot at some point?

Fun factoid: This particular ad, according to The Verge, was directed by Daniel Kleinman, who was responsible for the title sequences for all the James Bond films between GoldenEye and Casino Royale. [YouTube via The Verge]