The nice thing about competition is that it breeds lower prices. Hot on the heels of yesterday's Kogan offer of a pre-ordered $339 42-inch TV, JB Hi-Fi's offering up a Soniq 3D LCD TV for $399. It is a bit more, but it's also 3D, and as per JB Hi-Fi's website, on sale now, as opposed to pre-ordering. [JB Hi-Fi]
