KONY 2012 was unleashed on the internet just six days ago, and it has already been viewed more than 100 million times. By some accounts that makes it the most rapidly spreading video ever, beating out the likes of Justin Bieber, Lady Gaga, Rebecca Black, Beyoncé and Miley Cyrus.
No matter how you feel about the controversial documentary about Ugandan general Joseph Kony, you've got to admit its reach is remarkable. Just read some of these stats reported by the video metrics firm Visible Measures:
As of this morning, the Kony campaign has generated well over 100 million views, 112 million to be exact. The views come from over 750 clips across the web, most coming from video responses to the campaign. There are even translated and subtitled versions of the documentary popping up in Spanish, Italian, French, and Chinese. There are over 860,000 comments for the campaign.
Does this really make KONY 2012 the "most viral" video of all time? It's hard to argue with that assessment. The video's passed through our collective feeds and inboxes so many times that more than a shocking documentary, it's starting to feel more like chain mail. The filmmakers clearly accomplished the goal of raising awareness about Joseph Kony's war crimes. Now we need assess whether the documentary will succeed in accomplishing any good. Will this documentary make the world a better place? Or will KONY 2012 just be the latest video to top the charts until Lady Gaga or Justin Bieber take the top spot again. [Visible Measures via Mashable]