Over in the US, 55 IT specialists will huddle together in a dark room to keep company's website afloat on the biggest day of its entire year, since it's going to be bombarded by millions of ravenous fans. But the company they work for isn't the NFL.
Here's how Domino's social media specialist explained the roles of who's in the room to The Atlantic:
* Application owners check the initial code of our applications, making up our defensive line.
* Those watching our operating systems are our second line of defence, or "line backers"... who react to every situation on the "field."
* Those observing the network will jump in and "cover" if anything looks dicey on a larger scale, serving as our "cornerbacks."
* In case someone tries a "Hail Mary" play to hack into part of our system, we have our Security team there as our "safeties" - our last line of defense!
Which is about the calibre of sports metaphor you'd expect from a social media specialist. But it doesn't make it any less cool that Dominos stuffs bunch of nerds into a room during the super bowl to make sure you get your pizza. [Dominos via The Atlantic]