The only thing keypads are used for these days are quick calculations, so you'd expect this Keypad watch to double as a tiny calculator. But it doesn't. While the buttons work, all it does is tell time and look awesomely retro.
The $90 watch lacks a display, but telling time isn't as obfuscated as with other design-minded timepieces. The numerical buttons simply light up in sequence when pressed. So if you see 1-2-3-4, then it's 12:34 — pretty damn simple.
Pressing the # button will instead indicate the current date, and as far as I'm concerned, the clever packaging which incorporates the keypad into a full keyboard graphic is worth the price of admission alone. [Watchismo via BoingBoing]