The GPS navigation segment on the App Store is a little crowded, but that doesn’t mean you shouldn’t get excited by new entrants. Longtime GPS stalwarts Magellan are entering the iPhone app space with the RoadMate app, which will hit the app store on Monday.
Selling for $60, the app introduces integration with TrueLocal to offer local business listings in search and navigation points of interest. It also offers access to the SUNA traffic channel for a $20 one off fee. Magellan will also be selling a premium $100 car cradle on its website to support the app, which boosts the GPS signal and doubles as a speakerphone.
In terms of features, it has the standard turn by turn navigation with advanced lane guidance and the latest Navteq maps, pedestrian mode for when you need directions while walking, tunnel assist so you don’t get lost in tunnels and multiple stop trip planning.
If you want to try before you a buy, a free version that lacks the turn by turn navigation will also hit the app store on Monday.
Given the iPhone and the App Store have been around for years, you have to wonder if this is too little too late for Magellan. Is anyone here planning on downloading the app (or buying the cradle)?
[Magellan]