Hasbro Taking Asus To Court Over The Transformer Prime

This shouldn't come as too big a surprise - Toy company Hasbro is taking Asus to court over its decision to name its tablet the Transformer Prime. And it doesn't even transform...

Full specs: Asus Transformer Prime Super Tablet Hits Australia In January

Hasbro has filed a lawsuit against Asus, seeking damages and an injunction against the tablet-laptop hybrid's sales. In a statement to Paidcontent, Hasbro explained:

“Hasbro continues to aggressively protect its brands and products and the specific actions we are taking today against Asus underscores yet again Hasbro’s willingness to pursue companies who misappropriate our intellectual property for their own financial gain.”

I can't imagine too many people confusing the Transformer Optimus Prime with the Asus Transformer Prime, but then again, there are some stupid people in the world. Let's see how this whole thing pans out...

[Paid Content]

Trending Stories Right Now