Freelance photographer Hugo Fernandez wanted a distinct business card that quickly and effectively told people what he did for a living. So Low Ink Studio created a transparent card that simulates what you see when looking through the viewfinder of a camera. Except that instead of details on exposure and settings along the bottom, his phone number and email address are listed.
I don’t remember the last time I’ve physically handed someone a business card with my contact details on it because that information is usually included in every email I send. But it’s hard to argue that they can still be an effective tool for making a great first impression.