Frankly Red Scarlet, I Don't Give A Damn (About Any Other Camera)

Sure you could blow 60 grand on an Arri Alexa or $US16,000 for a Canon C300. Then again, you could just as easily get the same 4K video quality for less than $US10,000 with Red's new Scarlet Cinema Camera rig.

The pocket-sized Scarlet has advanced quite a bit since its initial release. For one thing, the Scarlet now records in full 4k resolution -- up from a measely 3K in 2008 -- that's 4096x2160 pixels for video, a stunning 5120x2700 for stills, and a maximum frame rate of 120fps. For reference, that's 50MB of data captured every per second.

The new Scarlet wil retail for an estimated $US9750 when it debuts November. [TechCrunch]