Two wrongs don’t make a right. I think I learned that as a four-year-old. Apparently, HP and Condé Nast skipped out on that life lesson because they’re combining two dying things — print media and printers — to create the unholiest of unions: your HP printer at home will print out Condé Nast magazines for you to read.
It sounds straight out of the webpages of the Onion but it’s true, Condé Nast magazines like Wired, Details, Epicurious, Glamour, Allure, Golf Digest, etc. will be “delivered” to people’s personal HP web printers so that they can presumably read them without having to go to the magazine stand. This is real! You schedule when you want to read the mags and your HP printer starts spitting out the pages.
I guess this could work in a bizarro world where there is no such thing as tablets or laptops or computers or smartphones or the internet or common sense but we’re not living in that world! Instead, we live in an era where people are ditching their printers cause they’re useless, people who have printers never print anything because printer ink is arse expensive and print media is dying (which is legitimately sad). But still, combining print and more print is the dumbest thing HP’s done this… month, I guess.
But HP is serious about this. And since they want to revive the printer as some sort of news hub, they’re offering a subscription service for printer ink delivery. Subscriptions for HP Instant Ink will start from $US5.99 to $US10.99 per month depending on the product line (shipping included). This will not end well. [HP]