Our friends over at BGR were able to talk to several former RIM executives to get a look behind the curtain of RIM’s fall from grace.
It’s not news that RIM has struggled to adapt to the evolving demands on consumers. But how it is that a company run by very smart people found itself in such a terrible position is fascinating. The company let its success in the corporate world dictate its future, to the point that it defined itself by features it wouldn’t adopt, instead of innovations it would:
“BlackBerry smartphones will never have cameras because the No. 1 customer of ours is the U.S. government,” [RIM Co-CEO]Mike Lazaridis would say in meetings. “There will never be a BlackBerry with an MP3 player or camera.” … “A BlackBerry with a name is ridiculous.”
What’s striking about the accounts, though, is how strongly the virtues of Mike Lazaridis come across, even when misguided:
Mike was always focused on small, granular features like how to make the speakerphone in a BlackBerry the best speakerphone on the market. Mike would say that people were going to buy a BlackBerry because of the speakerphone… “because they wouldn’t need a Polycom anymore.”
He was dedicated to quality hardware, and like a Samurai endlessly whetting his blade, he was going to make the best goddamn speakerphone on the planet. Silly as it sounds in retrospect, there’s something sadly honorable – even endearing- about that.