As far as publicity stunts go, this is pretty great: a giganto-sized orange Hot Wheels set. And unlike the ones you played with as a tyke, the car didn't go crashing into a wall, but broke a distance world record.
The big boy-sized Hot Wheels car, with X-Games veteran and stunt driver Tanner Foust, flew 100m after hitting a ramp below a 10-storey track drop. The landing looks a little rough! Now, time to do it with a giant orange loop, please. [Hot Wheels]