Last year, when major manufacturers were pushing 3D as the best revolution in TV since colour, Ruslan Kogan was dismissing the technology. That's all changed this week, as the young Aussie entrepreneur releases his first range of 3D-enabled devices to cater to growing demand from his user base.
Like previous product launches, Kogan directly asked his consumers whether or not 3D was a feature that interested them, and after getting a 50/50 respoonse, decided to launch a 3D range as an option.
In the new range of 3D Kogan products are a 3D Blu-ray player (for $209), rechargeable 3D active shutter glasses ($49) and two TVs - a 46-inch model for $999 and a 55-inch for $1,699.
Of course, all products except the glasses are available to order now using Kogan's LivePrice system, which offers savings on the RRP of the 55 inch of up to $200 and up to $100 on the 46-inch.
And if you don't care about 3D in your television, then you'll be happy to know that these TVs don't actually replace any current models, just add to the range.