Creator Of World’s Most Simple Video Camera Now Creator Of World’s Most Complicated Grilled Cheese

Creator Of World’s Most Simple Video Camera Now Creator Of World’s Most Complicated Grilled Cheese

The Flip was an amazing gadget once upon a million years ago because it was stupid simple. So it’s kind of mind-blowing that Flip creator Jonathan Kaplan’s next project is a weirdly techno-gimmicky grilled cheese restaurant called The Melt.

The rundown: You order the grilled cheese using The Melt’s mobile site. (The listed grilled cheeses seem OK. Free idea: grilled mac and cheese.) You receive a QR code. Walk into the restaurant, wave your phone around, and your order comes out.

Is waving your phone around with a weird block of graphics easier than just giving a human being a name for your order? I don’t know! Things I do know: Basically every other restaurant I’ve been to that is predicated or leans heavily on a technological gimmick for its concept or to order food is at best mediocre, but probably fucking awful. Or has a played-out food concept. Hmmm.

I genuinely hope Kaplan’s grilled cheeses are delicious! But then I remember where his last thing wound up (even if it was through no fault of his own). [The Melt via VentureBeat]