It's pretty clear that the next battleground for app developers is destined to be the television - Both Samsung and LG have already pitched their "Smart TV" offerings this year, and now Panasonic is joining the party with the launch of Smart Viera.
Via the Viera Connect menu in this generation of televisions from the Japanese company, customers will be able to download applications to use on their Panasonic plasma and LCD TVs. The service is live today, but will probably only get really interesting come September, when Panasonic launches the SDK for developers to create their own apps.
Among the apps that are already available are a raft of basic games like Poker and Minesweeper, plus more common apps like Facebook and YouTube. There will also be support for third party accessories, like the Withings Wi-Fi scale.
Initially, all apps will have to be free offerings, with Panasonic set to explore paid apps in the future.
The bigger question is whether or not this actually impresses people? Would the ability to play games or download other apps directly through the TV sway you to buy a particular brand?