Times Square Screen Hack Was Product Of New Viral Video Factory

Times Square Screen Hack Was Product Of New Viral Video Factory

Remember that video from earlier this week showing the guy hijacking Times Square screens with a homemade “video repeater?” Or that one from a little earlier in which a guy got his dome shaved clean by an automated shaving helmet? They’re both fake.

No surprise there. But what is surprising is that they’re both professionally fake. Today’s Times has a piece on Thinkmodo (no relation), the New York City-based viral marketing company responsible for both videos. That video hijacking bit, it turns out, was actually promoting that forthcoming movie Limitless – I think it’s about Adderall? – which I encourage you to boycott because we have to send a message to these people that WE CANNOT JUST BE TOYED WITH LIKE THIS. [NYT]