Kogan launched their LivePrice service yesterday, where users can buy products before they are actually manufactured in order to save money. According to the company, in the first day they sold $329,965 worth of goods. In the first day.
While there are some concerns about consumer protection should the company go bankrupt, the fact that over $300,000 worth of goods were sold in a day indicates that there’s clearly a demand for cheap electronics. We’ll be keeping a close eye on this initiative to see how successful it is in the long term…