This spiffy watch is called La Clé du Time - the key of time. They should have called it Le Watch That Looks Like a Tachyon Generator to Control Hulk.
It seems that Mathias Buttet - the designer for Swiss watch manufacturer Hublot - has found a stash of kryptonite and is decided to use it all in these new watches. Nothing is known about them except that its price will be on the high six and it will be officially presented this March. [A blog to read]