Huawei Going Direct To Consumers Now

Even if you don't know it, you've probably used a Huawei device. Now the Chinese company is hoping you'll know when you use their products, launching the brand officially in Australia.

Kind of like HTC was an OEM manufacturer before they launched direct to the consumer a few years ago, Huawei is hoping to steal some mindshare when it comes to their product categories. According to the Head of Devices Marketing at Huawei Australia in the press release, “More than half of all Australians are already using Huawei’s products, including mobile phones, tablets and wireless dongles, which are customised and rebadged by the operator”.

Among the new products heading to Australian shelves under the Huawei brand are the IDEOS Android smartphones and the S7 tablet (which you might recognise as the T-Touch Tab).

It will be interesting to see if Huawei has the same level of success as HTC in launching as a consumer brand...

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