Would Anybody Ever Buy A Pair Of "Designer" 3D Glasses?

Last night, as I was queueing up to get my tickets to see Avatar again at the local cinemas, I noticed they were selling "designer" 3D glasses at their candy store. Dear God why?

The glasses - which you can't actually wear anywhere but the cinema, because they offer no protection from the sun - cost $25. I cannot for the life of me understand why anyone would ever spend money on these. Is there anyone out there who actually owns a pair of these "designer" 3D glasses? Please, tell me why. I'm dying to know...

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