Among the features you’ll get are:
o Free, live streaming of 2010 FIFA World Cup™ matches – optimised for the 3G mobile
o 500 FIFA archived video on demand clips
o FIFA wallpapers, screensavers and ringtones
o Match scores, news, statistics and highlight clips
o Over 200 hours of World Cup™ action and footage
There’s no word on how the service will work just yet – whether it just runs through the Optus Zoo portal or if a dedicated app is required, or whether there are restrictions on which phones it can work on, but it’s still a pretty neat value service for the Telco. Mind you, with the tournament being played in South Africa, there are going to be a lot of late night matches, so it’ll be interesting to see how much demand for live content there is on the mobile platform.