Tommy Lee Jones (And Giz AU) Invades Japan

Boss CoffeeI’ve just landed in Tokyo and have discovered something earth shattering. The Japanese seem to think that Tommy Lee Jones is so fricken awesome he could round house kick Chuck Norris and get away with it. He’s a God over here. Affectionately known as ‘Alien’ Jones in the land of the rising sun, he is staring at me from a gigantic billboard at the top of a twenty-storey building with a can of coffee next to him. That’s right, there’s three parts awesome in that: Firstly, it’s Tommy Lee Jones, secondly he’s wearing a suit, and finally, it’s coffee in a can!

Jones is promoting Suntory Boss canned coffee. Can it get any more awesome than that? Yes, yes it can. Boss comes in a million different flavours… or around twenty, but whatever. There’s Café Au Lait, Bosscino, Clearpresso, Double Black, Super Black, Black, First, Silky Black, 贅沢微糖 (I don’t think there’s a translation) and the one I’m downing right now, Rainbow Mountain Blend, plus a heap more.

But wait, it gets better, this stuff comes hot or cold, something I discovered when I burnt my hand picking one up thinking it was cold. Word to the wise, the refrigerators in Japanese supermarkets may actually be heaters.

If you come to Japan anytime soon you have to try a Boss coffee. So Japan didn’t get the memo that MIB 2 was crap, doesn’t matter, this whole set up is awesome.

Damian Francis is the editor-at-large for Australian T3 and contributing technology editor for GQ Australia. He is in Japan as a guest of Toyota Australia.

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