DViCO Backs Down On Freeview Issue

Just following up on this little story from last week — yesterday DViCo's Aussie distributor, Also Technologies, issued a statement saying they were removing the UK Freeview logo from their marketing, plus materials and packaging, to "avoid confusion". It's a shame that the small company has to be the ones to try and stifle all the confusion created by Freeview in Australia, but when the big dogs set your lawyers after you, what's a small company to do?

At least they managed to stick it to Freeview a bit in their statement:

"We don’t believe Australian consumers would want to miss out on the product’s abilities such as ad skipping which we believe would have to be disabled if we sought Freeview Australia endorsement.”


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