Virgin Mobile unveiled its swanky new concept store on Pitt Street in Sydney today ahead of tonight's launch event at the rebranded Virgin Metro Theatre, and it represents some exciting changes for the telco.
I went along for a sneak peek and was most impressed with the store itself. It's a small—but well utilised—space, with a dozen or so interactive touchscreens which enable you to browse and compare handset features. It's not a new concept by any means, but it's certainly the most user-friendly and has a well thought-out design. The best part — live handsets. You can experience each phone's features and UI quirks first hand and know exactly what you're in for. The combination of these two together makes Virgin Mobile's offerings just that little bit sweeter. Nobody, until now, has been able to pull this off right.
The new campaign will also highlight their new website and "Member's Lounge" which offers unique benefits for customers that you would actually want to use, like 10% off Virgin Blue flights, free beers on Friday, free voicemail, unlimited free mobile talk and text, and VIP access to exclusive gigs.
Look out for the new TVC this coming Sunday, October 4.