wpp

  • Ad Giant Says Facebook Fears Snapchat’s ‘Penetration’

    Ad Giant Says Facebook Fears Snapchat’s ‘Penetration’

    Eve Peyser

    Martin Sorrell — the CEO of WPP, a major advertising and public relations company — said Tuesday that his clients poured $US1 billion ($1.3 billion) more into Facebook advertising this year than they did Snapchat. Nevertheless, he purported that Facebook has been “trying to undermine Snapchat”.