Tagged With upgrade effect

A study in the Journal of Marketing Research found that right around upgrade time, people tend to be more reckless with their phones. Researchers Josh Ackerman, Silvia Bellezza, and Francesca Gina investigated why people's preservation skills slide into Aeroplane Mode as soon as a new model phone comes out.

Predicting the future is near impossible -- but that doesn‘t stop us all from having a red hot go. Human beings have been predicting the future since the beginning of history and the results range from the hilarious to the downright uncanny.

One thing all future predictions have in common: they‘re rooted in our current understanding of how the world works. It‘s difficult to escape that mindset. We have no idea how technology will evolve, so our ideas are connected to the technology of today.

A study in the Journal of Marketing Research found that right around upgrade time, people tend to be more reckless with their phones. Researchers Josh Ackerman, Silvia Bellezza, and Francesca Gina investigated why people's preservation skills slide into Aeroplane Mode as soon as a new model phone comes out.