Tagged With sxsw

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South by Southwest, the Austin-based tech and entertainment expo, is known for hosting some experimental TV promos. This year, American Gods has a giant buffalo, The Man in the High Castle is opening a Resistance Radio station, Better Call Saul and Twin Peaks opened restaurants for Los Pollos Hermanos and Double R Diner. But none of those compare to the uncanny valley insanity that is whatever's going on for The Handmaid's Tale.

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Over 80,000 people are expected to arrive in Austin over the next week for the mesquite-scented, queso-chugging festival SXSW — including the president of the US, who will be delivering the keynote for the tech portion of the nerd circus today.

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South-by-South-West, the back-patting tech conference masquerading as a music festival, is currently wrapping up in Austin, Texas. In among the press conferences, there's been time for some actual bands to play — and for those of us unable to be there in person, the festival has released 8.42 gigabytes of DRM-free MP3s for your listening pleasure.

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Starbucks baristas will write your name on the side of your coffee cup, but that's nowhere near the level of personalisation the Barista Bot is capable of. After snapping your portrait with a webcam, it uses a robotic arm to then draw your face in the milk foam atop your latte. That's overkill in the best way possible.

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Google showed off some new features of Google Glass at SXSW, and they look to be quite useful. For example, the New York Times will be integrated with Google Glass, so you'll see pop up notifications of breaking news. You can even peep pictures, headlines or have Google Glass read the news to you.

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There's a famous photo from SXSW taken 10 years ago, with just about every significant blogger at the time all gathered around one table. Many of them went on to form incredibly influential companies, like Flickr, Twitter and Gawker. Today, a lot of those same people are skipping the conference. And if you believe the backlash, South by Southwest has lost its cool. It's just a marketing hypefest, where the most common achievement is barbecue bloat.

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If you've got even the slightest bit of cinephile in you, you need to watch this whirlwind tour of some of the most creative title sequences ever. Ian Albinson's "Art of the Title" debuted recently at SXSW; put it on top of the pile of reasons you wish you'd made it out there this year.