YouTube, the world largest video streaming platform, wants you to start paying money to watch Kendrick Lamar's latest music video - and to force the issue, you'll start seeing a lot more advertisements specifically between music videos.
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It's no secret that for just about everyone but Facebook and Google, online ad revenue is on the decline. That's forced some of the biggest news publications, including The New York Times and The Atlantic, to limit free content and install paywalls. It's hard to blame them, as quality content deserves fair compensation, however this often leaves users in the awkward spot of having to manage a buttload of various login credentials.